WOMAN-OWNED & WOMAN-RUN
We're a boutique marketing and events agency based on the California Central Coast, with a focus on small businesses and non-profits.
Recognized as One of the Best Places to Work on the Central Coast
Client Kudos
LeBren Harris,
CEO, Downtown SLO
Big Red Marketing has been an amazing partner to me as the CEO and to the Downtown SLO as an organization. Their team brings a thoughtful, strategic approach to marketing and communications, while taking the time to listen to challenges, needs and understand our organization, our community, and the businesses we represent. They were very hands on in their approach of understanding in order to be able to tell the true and authentic storytelling. They are responsive, creative, and genuinely invested in helping us succeed. What I have appreciated most is Big Red's investment in us extends beyond the contract. I would highly recommend Big Red Marketing to any organization looking for a trusted marketing partner.
Amar Sohi
General Manager & Owner, Holiday Inn Express & Suites
Visit Atascadero Former Board Member
Visit SLOCAL Board Chair
I have known and worked with Amanda Diefenderfer, owner of Big Red Marketing for over 13 years and can unequivocally say her company would be an asset to any organization it joins. Big Red Marketing was the first Destination Management Organization for Visit Atascadero. Amanda and her team joined and immediately helped to create a framework for the organization in which we could better see a path on how best to accomplish our goals. From launching visitor's websites to representing our organization at events, Big Red Marketing was at the forefront of all that was changing in our town and how lodging was viewed by the community.
Amanda was instrumental in working with the City of Atascadero as well as with our Board of Directors to create and follow core principles and create a mission statement which is to promote our city as a one of a kind destination. This in turn would lead to greater visitation which would result in overnight stays. Under Big Red's leadership and arrangement, we analyzed market segmentation, client demographics, as well placed emphasis on length of stay and mid-week travel. Her and her team were not only experts in marketing, they had awareness and understanding of lodging and how it impacted the community. This was accomplished through collaboration and communication with the City of Atascadero and Visit Atascadero's Board of Directors with Big Red Marketing being the bridge between the two. Amanda and her team did a phenomenal job balancing the needs of the city with the desires and needs of the lodging community. This was all while never losing sight of the above mentioned mission statement, to bring greater visitation resulting in more overnight stays.
Big Red Marketing teamed up with Visit Atascadero with the intent of helping us to launch and get to a place of self management; it was very successful in that endeavor. We were all very sad when Big Red Marketing chose not to renew its contract with us after 6 years of success, but we were in fact at a place of self-sufficiency with almost all goals being met; much of which was attributed to the Big Red Marketing team. Amanda's experience in working with members of the lodging community, as well as with city and county officials is profound. It is again without a doubt that she and her organization would be a top asset to any organization they are a part of.
Susan Houghton
Former Executive Director of College Advancement, Allan Hancock College
I am delighted to offer my recommendation of Big Red Marketing for their event planning and marketing expertise. The Hancock College Foundation hired Big Red in 2017 to execute our 40th anniversary gala. Our request: Go Big or Go Home and plan a 1920s to 1940s-themed event that the community will remember. They did that and more -- from the airport location, complete with historical aircraft, to live actors portraying historical figures, to live music, a successful auction, and great food. We heard about our gala for months from local community leaders - who described it at the time as the best gala they had ever attended. Plus - it was financially successful as well. Bravo Big Red Marketing!
Jim Bray
Development & Sponsorship Coordinator, Central Coast AirFest
Big Red Marketing was our event planner for the first two Central Coast AirFest events in 2018 and 2019. Because of their professionalism, attention to detail, follow-through, and ability to work in a fast-paced environment, Big Red helped establish AirFest as a signature event for Santa Maria and the Central Coast.