Woods Humane Society
Auction & Fundraiser Services
Our team has lended our auction services to many of Woods Humane Society's annual fundraisers. By identifying and implementing opportunities for strategic changes over the past few years, our services have allowed this client to shift their focus towards premium guest experiences and donor cultivation. Below are post-event recap statistics from events starting in 2016.
2016
Cat in the Hat
This was the first year that Big Red Marketing was brought on to help with Woods Humane Society's 16th Annual Tails Gala, which featured both a live and silent auction.
15
LIVE AUCTION LOTS
Highest Bid: $4,510
85
SILENT AUCTION LOTS
Highest Bid: $1,730
3
UNSOLD ITEMS
2 Silent Auction Lots
1 Live Dessert
$2,500
HIGHEST FUND-A-NEED LEVEL
Quantity: 1
2017
Bark at the Ranch
In 2017, Big Red Marketing was not brought on to help with the 17th Annual Tails Gala. The revenue for this year's event dropped by about 50%. The statistics below are shown for comparison.
14
LIVE AUCTION LOTS
Highest Bid: $8,500
105
SILENT AUCTION LOTS
Highest Bid: $500
8
UNSOLD ITEMS
8 Silent Auction Lots
$5,000
HIGHEST FUND-A-NEED LEVEL
Quantity: 1
2018
Tiki Tails
For this 18th Annual Tails Gala, Big Red Marketing led the event's live and silent auctions.
12
LIVE AUCTION LOTS
Highest Bid: $8,000
113
SILENT AUCTION LOTS
Highest Bid: $690
7
UNSOLD ITEMS
3 Silent Auction Lots
4 Live Desserts
$5,000
HIGHEST FUND-A-NEED LEVEL
Quantity: 1
2019
Tails of Tuscany
Big Red Marketing also lended our auction services to this 19th Annual Tails Gala.
11
LIVE AUCTION LOTS
Highest Bid: $30,000
90
SILENT AUCTION LOTS
0
UNSOLD ITEMS
Highest Bid: $900
$3,500
HIGHEST FUND-A-NEED LEVEL
Quantity: 2
2020
Woods Anniversary
Celebration
Due to the pandemic, the 20th Annual Tails Gala encountered some changes. The once in-person event became a virtual celebration that solely focused on hosting an online silent auction. As expected, revenue decreased compared to that of previous years.
23
TOTAL AUCTION LOTS
Highest Bid: $6,000
4
