North Coast Wine Industry Expo
The annual North Coast Wine Industry Expo at the Sonoma County Fairgrounds provides winery and vineyard professionals in northern California with access to the latest products and services. The event includes a trade show featuring over 300 of the industry’s best suppliers and professionals showcasing the most current and innovative products and services. In addition to the trade show, a day-long conference featuring six sessions is presented by leaders in the industry. Total attendees have ranged from 1,500–2,500.
Big Red Marketing has worked with the Wine Industry Network team since the launch of their first Expo in December 2012. Our team has overseen the below elements of the Expo’s planning and production process.
Services provided to WIN Expo includes:
- Management of marketing and logistics in the role of Session Director beginning in 2014
- Relations with partnering winery associations
- Participated in weekly conference call meetings with the Wine Industry Expo team located in Santa Rosa, California
- Tracking and reporting of impact of registrations and vendor commitments to the overall budget